GattiHR Industrial Assists TRC Healthcare in Recruiting a New Marketing Director

GattiHR Industrial recruits Li Quach as TRC Healthcare’s new Marketing Director. Michael Delisle and Steve Doan led this search.

Founded in 1895, TRC Healthcare’s mission is to help clinicians and healthcare professionals make safe, effective, and efficient medication and natural therapy decisions. By continuing to educate organizational leaders, educators, and front-line clinicians TRC aims to improve patient care and reduce medication errors on a national and international basis. As a leader in medication therapy resources, TRC is committed to delivering current information. TRC’s broad portfolio consists of unbiased, evidence-based, drug therapy recommendations and advisory services. They aim to empower clinicians to improve their patient care through extensive Continuing Education (CE) and Continuing Medical Education (CME) programs, as accredited by major agencies in the U.S.

The primary function of the Director of Marketing, Product Strategy is to effectively target and qualify lead generations for TRC Healthcare and enhance brand positioning for market success. This position is directly responsible for SEO strategy, identifying KPIs, B2C revenue and renewal targets, B2B sales enablement and lead generation. Reporting directly to the Senior Vice President of Product Strategy, The Director of Marketing will be required to demonstrate comprehensive industry knowledge and be an expert in the company’s product portfolio.

They will lead a marketing team, providing support and guidance for on subject matters and knowledge of the health system market. This individual must thrive in a collaborative environment, demonstrating a strong knowledge of business analysis, pragmatic marketing process, and a passion for transformative change in the healthcare industry.